AI SEO3 min read
What is Answer Engine Optimisation (AEO) and how is it different from SEO?
Traditional SEO competes for a click. AEO competes to be the sentence the assistant reads out — often with no click at all.
Guides on optimising for AI search: answer engine optimisation, generative engine optimisation, citations in AI Overviews and LLM crawlers.
Traditional SEO competes for a click. AEO competes to be the sentence the assistant reads out — often with no click at all.
GEO is less about ranking and more about whether an AI system can describe your company accurately when someone asks about it.
Blocking AI crawlers protects your content from training. It may also remove you from the answers people now use instead of search.
AI systems do not read your page. They retrieve chunks of it. Write so that any single chunk still makes sense alone.
AI Overviews answer the question and cite a few sources. Being one of them is the new position one — with fewer clicks attached.
Search engines stopped matching strings a long time ago. They match things — and if they cannot tell which thing you are, nothing else helps.
AI search measurement is genuinely immature. The honest approach is a few reliable signals and a manual log, not a dashboard implying precision.
An FAQ section is either the most useful part of a page or three hundred words of filler. The difference is where the questions came from.
Topical authority is not a number of articles. It is whether someone who reads your site comes away genuinely informed about the subject.
Google does not penalise AI content. It penalises content produced at scale primarily to manipulate rankings — which is what most AI content is.
No spam. Just the occasional case study and craft breakdown.