Technical SEO3 min read
How to scope a website project that will not blow up
Scope creep rarely arrives as one big change. It arrives as twenty small ones nobody priced.
Technical SEO guides on crawling, indexing, canonicals, sitemaps, structured data, internal linking and rendering for search engines.
Scope creep rarely arrives as one big change. It arrives as twenty small ones nobody priced.
Technical SEO is mostly engineering work: correct status codes, canonical URLs, crawlable HTML and fast pages. None of it requires a keyword tool.
A canonical tag is a suggestion, not an instruction. Getting it consistently right across a site is what makes the suggestion credible.
Structured data does not improve rankings directly. It changes how your result looks and how machines understand your page, which is worth more than it sounds.
A div can be styled to look like anything. It cannot be understood as anything, which is the whole problem.
A sitemap is a list of the URLs you are confident about. Padding it with redirects and noindex pages teaches Google to ignore it.
Migrations lose traffic for one reason more than any other: a redirect map that was built quickly and never checked.
'Discovered – currently not indexed' is Google saying your page is not worth the crawl. That is a content problem wearing a technical costume.
Search engines still cannot see your images. Everything they know comes from the filename, the alt text and the words around it.
Internal linking is the one ranking factor you fully control. Most sites still link almost entirely from the navigation.
Google renders JavaScript. It renders it late, inconsistently, and other crawlers often do not render it at all.
No spam. Just the occasional case study and craft breakdown.