ROVQIX builds ecommerce storefronts as headless Next.js applications on top of Shopify, or as fully custom stores where the catalogue and checkout need behaviour a platform cannot express. The focus is page speed, checkout friction and merchandising control.
Most ecommerce sites lose money in two places: a slow product page and a checkout with one step too many. Both are engineering problems with measurable revenue attached.
LCP target on PDPs
Catalogue at CDN speed
Design without limits
Built for testing
Next.js front end on Shopify or a commerce API, with statically generated category and product pages.
Optimised imagery, incremental regeneration and prefetching so browsing feels instant on mobile networks.
Fewer steps, saved details, clear shipping and tax, express payment methods and recovered abandoned carts.
Collections, badges, bundles, upsells and campaign landing pages your marketing team can run without a developer.
Fast faceted search that does not generate infinite crawlable URL combinations or break your crawl budget.
Ecommerce events, consent handling and server-side tagging where it improves data quality and page speed.
Go headless when design, performance or custom merchandising matter more than setup speed; stay on a theme when they do not.
| Headless build | Platform theme | |
|---|---|---|
| Speed to launch | Slower | Fast |
| Page performance | Excellent, fully controlled | Depends on theme and apps |
| Design freedom | Unlimited | Constrained |
| App ecosystem | Integrate selectively | Install and go |
| Ongoing cost | Hosting plus maintenance | Platform plus app subscriptions |
| Best for | Brands where the site is the differentiator | Getting to market quickly |
We will say plainly if a theme is the right answer for your stage. A store doing its first $10k a month usually should not be paying for a headless build.
Yes — most commonly as a headless setup where Shopify handles catalogue, orders and checkout while the storefront is a custom Next.js application. We also work with other commerce APIs and fully custom builds.
It removes a known source of abandonment, particularly on mobile. We measure conversion before and after so the effect is visible rather than assumed, and we are honest that speed alone does not fix weak product-market fit.
Yes. Migration includes a full URL mapping with 301 redirects for every product and category so rankings and links transfer, plus a monitored launch and post-launch checks.
Payments run through your commerce platform or payment provider, keeping card data out of scope for your own infrastructure. We integrate rather than handle card details directly.
Indicative ranges in USD. Every engagement is quoted to a written scope before work starts, so the number you approve is the number you pay.
$4,000 – $9,000
3–6 weeks
Best for: Existing stores needing speed and design work
$12,000 – $35,000
8–14 weeks
Best for: Brands where the storefront is the differentiator
from $2,500 / month
Ongoing
Best for: Stores running continuous experiments
How we think about this work, in more depth.
Ecommerce
A 30-minute call, then a written proposal with scope, price and timeline within two to three working days. No retainer required to get a real number, and no obligation if the answer is that we are not the right fit.