ROVQIX works with ecommerce and direct-to-consumer brands on headless storefronts, checkout optimisation, campaign landing pages and site performance — with conversion measured before and after so the work is judged on revenue, not on a Lighthouse score.
Two numbers matter on an ecommerce site: how fast the product page loads and how many steps stand between wanting the thing and having bought it. Almost everything else is secondary.
LCP on product pages
Design without limits
Conversion before/after
Campaign page turnaround
Next.js front end on Shopify or a commerce API, with statically generated category and product pages.
Fewer steps, express payment methods, clear shipping and tax, and recovery flows for abandoned carts.
Image, script and rendering work, with the conversion effect measured rather than assumed.
Landing pages for launches and paid traffic, quoted in two days and delivered in five to ten.
Collections, bundles, badges and upsells your marketing team can run without a developer.
Ecommerce events, consent handling and server-side tagging where it improves both data quality and page speed.
| Leak | Typical cause | Fix |
|---|---|---|
| Slow product pages | Oversized images, script bloat | Format and sizing, script audit |
| Checkout abandonment | Too many steps, surprise costs | Fewer fields, costs shown early |
| Mobile bounce | Layout shift, slow first paint | Reserved space, priority loading |
| Poor search results | Weak matching and filtering | Proper search index |
| Failed campaign traffic | Generic landing pages | Message-matched pages per campaign |
| Broken tracking | Consent and tag misconfiguration | Verified event implementation |
When design differentiation or page speed materially affects revenue, and there is enough volume to justify the build.
A store doing its first few thousand dollars a month should stay on a good theme and spend the money on product and acquisition. Once the site is a meaningful part of the brand and traffic is significant, the constraints of a theme start costing more than the build would.
Migration includes a complete URL map with 301 redirects for every product and category, structured data carried over, and daily monitoring of coverage and rankings for the first month.
Yes. In a headless setup Shopify remains your admin, catalogue, orders and checkout. Only the storefront presentation moves.
We record conversion rate, revenue per session and Core Web Vitals before starting and report the same metrics after. If a change does not move them, we say so rather than presenting activity as results.
Statically generated pages served from a CDN absorb traffic spikes well. We run load testing and a readiness review before peak periods, with a change freeze and monitoring plan agreed in advance.
Indicative ranges in USD. Every engagement is quoted to a written scope before work starts, so the number you approve is the number you pay.
$1,800 – $4,000
1–2 weeks
Best for: Knowing what to fix before spending on a rebuild
$12,000 – $35,000
8–14 weeks
Best for: Brands where the storefront is the differentiator
from $2,500 / month
Ongoing
Best for: Brands running continuous campaigns
How we think about this work, in more depth.
Ecommerce
A 30-minute call, then a written proposal with scope, price and timeline within two to three working days. No retainer required to get a real number, and no obligation if the answer is that we are not the right fit.