Which social platform should I use?

Whichever your customers use, and only one if that is all you can maintain. An active account on one platform beats neglected accounts on four.

Can I link my website from social?

Yes, and you should — it is one of the main reasons to have both. Put it in your profile and in posts where relevant.

Small businessSmall business

Do I need a website if I have social media?

Social media reaches people who already follow you. A website reaches people searching for what you sell, and you control it. If you are fully booked from Instagram you can wait, but relying entirely on a platform means one rule change can remove your main sales channel overnight.

By ROVQIX GrowthAugust 13, 20262 min read

Do I need a website if I have social media? — illustrated cover for the Small business guide by ROVQIX Growth at ROVQIX

Key takeaways

Social reaches followers. A website reaches searchers.
You do not own your social audience. The platform does.
Social posts rarely appear in Google results.
Most businesses want both, doing different jobs.
If you are full from social alone, waiting is a legitimate choice.

What each one does

	Social media	Website
Reaches	Existing followers	People searching now
Appears in Google	Rarely	Yes
You control it	No	Yes
Cost	Free	$349+
Full prices and services	Awkward	Yes
Bookings and forms	Limited	Yes
Survives a rule change	No	Yes

You are fully booked and not trying to grow.
Your work is highly visual and your audience lives on Instagram.
You sell mainly to people who already know you.
You are testing a new business and are not committed yet.
Money is tight and your Google Business Profile is not set up yet — do that first.

The minimum sensible setup

1Google Business Profile, set up properly. Free, and the biggest single lever for a local business.
2A one-page website so you appear in searches and own something.
3Whichever social platform your customers actually use, kept active.
4A way to collect customer contact details that you own — even a simple list.

That combination costs a few hundred dollars once, covers search and social, and means no single platform can remove your ability to reach customers.

Keep reading on ROVQIX

Frequently asked questions

Can a Facebook page rank on Google?

It can appear for searches of your business name, but rarely for 'plumber near me' type searches. Your Google Business Profile is far more effective for those.

What if I have no time for either?

Set up your Google Business Profile and get reviews. It needs the least ongoing effort and delivers the most for a local business.

Sources & further reading

Google Business Profile — official help

ROVQIX Growth

SEO & growth team, ROVQIX

The ROVQIX growth team handles technical SEO, Core Web Vitals and AI-search visibility for the sites we build. Recommendations here are the ones we apply to client projects and to rovqix.in itself.

Technical SEO
Core Web Vitals
Structured data
AEO & GEO

About ROVQIX Contact the team

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