Small business3 min read
Why isn't my website showing up on Google?
Work through these seven checks in order. One of them is almost always the answer.
Most small businesses need four to six pages: home, services, about, contact, and a page for each main service worth ranking separately. A single-location business with one service can work well on one page. Adding pages with thin content makes the whole site perform worse, not better.
| Page | Needed? | Why |
|---|---|---|
| Home | Always | What you do, where, and how to contact you |
| Services | Usually | Overview, linking to individual services |
| Individual service pages | For your main 2–5 | Each ranks for its own search |
| About | Usually | Trust — especially for trades and personal services |
| Contact | Always | Hours, map, form, phone |
| Gallery | If visual | Essential for trades and beauty, pointless for others |
| Pricing | Usually | Filters enquiries, builds trust |
| Blog | Only if maintained | An abandoned blog looks worse than none |
Because thin, near-identical pages reduce the credibility of the whole site.
The trade-off is that one page can really only rank for one main topic. If you want to appear separately for 'drain cleaning' and 'water heater repair', those need their own pages.
Only if someone will genuinely write it. Three posts from two years ago look worse than no blog at all. For most local trades, good service pages and a maintained Google Business Profile do more.
Each service you want more enquiries for, yes — people search the specific job, not 'services'. Minor services can be listed on one overview page.
Only where you can write genuinely specific local content. A handful of real area pages beats forty near-identical ones, which search engines treat as low value.
Yes, and it is often the right approach — start with the essentials and add pages as you find out what people search for. Ask your developer to build it so extra pages are cheap to add.
ROVQIX Growth
SEO & growth team, ROVQIX
The ROVQIX growth team handles technical SEO, Core Web Vitals and AI-search visibility for the sites we build. Recommendations here are the ones we apply to client projects and to rovqix.in itself.
ROVQIXdesigns and builds production web platforms — Next.js front ends, Node.js APIs and the infrastructure behind them. Tell us what you're building and we'll scope it with you.
Work through these seven checks in order. One of them is almost always the answer.
Three real price brackets, and how to tell which one your business actually needs.
They do different jobs. The risk is building only on land you do not own.
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