An optometry website from ROVQIX costs $749 to $1,290 and takes one to two weeks. It covers eye exam booking, vision plans and medical insurance accepted, the frame brands you stock, and contact lens reordering.
Optometry is two businesses on one site: a medical practice and an optical retailer. Patients arrive for one and often do not realise you do the other.
One-page site
Live and working
Domain and content
Care plan is monthly
Online scheduling with exam type — routine, contact lens fitting, medical — since durations differ.
Both vision plans and medical insurance, which patients routinely confuse and you can clarify.
Named brands, because people search for the designer they want and this is how they find you.
A repeat order path, which keeps patients from drifting to online lens retailers.
Dry eye, glaucoma monitoring, diabetic exams — services patients do not know optometrists provide.
Particularly important here, since a share of your patients have significant vision impairment.
Because patients assume they are the same thing, and the confusion costs you appointments and creates billing disputes.
People search for specific designers. If your site lists the brands you carry, you appear for those searches — and almost no independent optical site does this.
It also brings in customers who were going to buy online, because they discover the frame they wanted is available locally to try on today.
Yes, as a reorder request tied to their existing prescription, which you verify. It is the main defence against patients drifting to online lens retailers.
Usually not. Fitting and adjustment are your advantage over online retailers. Listing the brands you stock and inviting people to try them on works far better.
Yes, and you should — a contact lens fitting takes considerably longer than a routine exam, and booking them as the same slot causes scheduling problems.
It is a template we adapt to your business — your colours, photos, services and words. It is not a custom design from scratch, which is what makes $349 possible. If you want fully custom, that starts around $2,500 and we will tell you honestly which one you need.
Your logo if you have one, some photos of your work or your shop, your services and prices, and your opening hours. If you do not have photos, we will tell you what to take with a phone — it is usually enough.
Yes. The domain is registered in your name, the content is yours, and you can move it elsewhere at any time. We do not hold your site hostage on a care plan.
You keep the site and the domain. You would need to arrange your own hosting, which is usually $5 to $15 a month, and we will help you move it across at no charge.
Indicative ranges in USD. Every engagement is quoted to a written scope before work starts, so the number you approve is the number you pay.
$349 – $549
About 1 week
Best for: Shops that mainly need to be found and called
$749 – $1,290
1–2 weeks
Best for: Most local businesses
$49 – $99 / month
Rolling monthly
Best for: Keeping it working without thinking about it
How we think about this work, in more depth.
Optometrists
A 30-minute call, then a written proposal with scope, price and timeline within two to three working days. No retainer required to get a real number, and no obligation if the answer is that we are not the right fit.