A custom apparel website from ROVQIX costs $349 to $1,290 and takes about a week. The essentials are minimum order quantities, garment catalogue, digitising and setup fees, artwork requirements and turnaround times.
The enquiry that wastes most time in this trade is someone wanting one embroidered polo. Stating your minimum stops it before it arrives.
One-page site
Live and working
Domain and content
Care plan is monthly
Per garment and per design. The most useful filter on the whole site.
Brands and styles you stock, with colours and size ranges.
One-off costs customers never expect. Stating them prevents a difficult conversation later.
Formats, stitch count implications and what happens with a low-quality logo.
Standard and rush, since most orders have an event date attached.
Because both are surprises that kill orders at the quote stage.
| Cost customers do not expect | Why it exists |
|---|---|
| Digitising fee | Converting artwork to a stitch file, done once per design |
| Screen setup fee | One screen per colour, per design |
| Minimum order | Setup time is the same for 5 shirts or 500 |
| Colour change charge | Each additional thread or ink colour adds handling |
| Rush fee | Reordering production around a deadline |
Customers often ask for the wrong one. A short comparison page saves a conversation on every enquiry and positions you as the expert.
Whatever makes a job worth the setup time — commonly 6 to 12 pieces for embroidery, 12 to 24 for screen print. Publishing it saves more time than it costs in lost enquiries.
A starting price per garment type plus decoration helps. Full price grids are hard to maintain; a quote form with quantity works better.
Almost never. A short explanation of what it is and why it is a one-time charge prevents the most common billing dispute in this trade.
It is a template we adapt to your business — your colours, photos, services and words. It is not a custom design from scratch, which is what makes $349 possible. If you want fully custom, that starts around $2,500 and we will tell you honestly which one you need.
Your logo if you have one, some photos of your work or your shop, your services and prices, and your opening hours. If you do not have photos, we will tell you what to take with a phone — it is usually enough.
Yes. The domain is registered in your name, the content is yours, and you can move it elsewhere at any time. We do not hold your site hostage on a care plan.
You keep the site and the domain. You would need to arrange your own hosting, which is usually $5 to $15 a month, and we will help you move it across at no charge.
Indicative ranges in USD. Every engagement is quoted to a written scope before work starts, so the number you approve is the number you pay.
$349 – $549
About 1 week
Best for: Shops that mainly need to be found and called
$749 – $1,290
1–2 weeks
Best for: Most local businesses
$49 – $99 / month
Rolling monthly
Best for: Keeping it working without thinking about it
How we think about this work, in more depth.
Custom apparel
A 30-minute call, then a written proposal with scope, price and timeline within two to three working days. No retainer required to get a real number, and no obligation if the answer is that we are not the right fit.