Performance is a design decision, not an engineering afterthought

Most teams treat performance as something engineering fixes after design ships. That's backwards. Every animation, every image, every third-party embed is a design decision with a performance cost attached.

We design with a performance budget from day one — capping animation complexity, choosing image formats deliberately, and questioning every dependency before it enters the bundle.

The result: sites that feel instant, not just look premium. Motion should never come at the cost of a smooth 60fps scroll.